Dear beauty industry,

You carry a lifelong legacy elevating, curating, and developing “innovative“ brands. Oftentimes excluding Black, Indigenous, and People of Color. We came to do the opposite.

Our mission is to create a vibrant retail experience where every purchase supports equitable opportunities and fosters a more inclusive economy. With 80% of our offerings from Black and Brown-owned businesses and 20% from other diverse sources, we strive to make a positive impact, one product at a time.

Laura and Yannely will personally research, test, and curate brands owned and founded by BIPOC.

Your new favorite beauty shop.

VIBY.